China - ASEAN Research Report

The establishment of China-ASEAN Free Trade Area is the inevitableresult of the development of economic regionalization andglobalization. The establishment is also of great significance forboth China and the ASEAN countries. The news media is not only thedriving force for the development of China-ASEAN Free Trade Area, andis an active participant. That China-ASEAN Free Trade Area completedas scheduled hinges heavily on the flow of information of China andASEAN media to promote. We take Guangxi Daily as a case in thepaper to study the current situation and the news frame that themedia of China-ASEAN reports, the promotion to deepen cooperationbetween China and the ASEAN countries, and the creation of theregional image significance made by the news media, the problems thatremain in the news report, and others. We put forward some measuresto improve the report ability of China-ASEAN media in this paperbased on these cases.By studying these cases, we found that the reports on China-ASEANmade by Guangxi Daily have already crossed the stage of reportperiod and fully formed regular reports. Guangxi Daily attachesgreat importance to the reports about China-ASEAN. It has not onlyreported a large quantity, but also opened up more to increase theattractiveness of press photography pages. At the same time, we foundthat the news reports made by Guangxi Daily have covered thecooperation in economy, trade and politics, and cultural exchanges atthe base of cooperation, development, and win-win; Equal cooperation;seeking common development and beyond history, trans-regional andinternationalism. By reporting on China-ASEAN largely and prominently, GuangxiDaily has established a regional image of Guangxi to the world thatis a booming economy, political openness, cultural diversity, alivable city and internationalization. The press has not only workedbetter as the bridgehead for Guangxi to create a good atmosphere forpublic opinion, but also given a great push to deepening all-roundcooperation between Guangxi and ASEAN, China and ASEAN as well.We have also noticed that international thinking is lacking inthe report on China-ASEAN made by the press—Guangxi Daily. That isnarrow coverage, one-sided attitude, the lack of international newspackaging technique, the introversion of information exchange, thelack of linkage with other media both at home and abroad, and otherthings. To solve these problems, we put forward some strategies: toestablish brand awareness, to grasp the propaganda discourse powerformerly, to build up the international awareness, to expand thereport view, to strengthen the linkage with ASEAN media.