Study On The Transmission Mode Of Science Knowledge On The Internet

August in 2011, China Internet Network Information Center (CNNIC) released a research that about the status of China’s online science, it pointed out that China has more than 30% of internet users regularly browse the website of science, technology blog to acquire scientific knowledge, and 86.6 percent of users are in personal interests and the initiative to obtain relevant scientific knowledge by the Internet. Science is the first productive of social-economic development, it has gradually changed from a technical level to the cultural level, National attention to not only the science and technology. The national attentions to not only the science and technology itself, but also how to improve the quality of public science and technology and development of science popularization, and form a good universal science of culture. Science network user market is gradually growing, it will become an important channel for public to get science knowledge. The changes of the media environment for scientific development has brought new prospects, internet create a convenient environment for the public at the same time provide them with an understanding of science, close contact with scientific opportunities. Contemporary Chinese science is moving from passive to active. In essence, popular science is a kind of social education, it has a significant impact on national development, development of network science has laid a good user base, it promotes the overall development of the cause of science.In 2010, Guokr network as a science website officially has launched, in a few years make a rapid development, it become the top and hot science website. This article focus on the research in network science propagation mode, make a comb of the status of development of science network, as 5w propagation mode to the theoretical basis, analyze Guokr’s major factors in the spread mode. Unlike the previous ordinary science network, it gathering science enthusiasts, the identity of the body to create a variety of public science propagation favorite content. Guokr takes full advantage of the new media, it achieves a three-dimensional spread of online and offline. Mode of transmission is not only the site, but also cell phones, micro-channel, blog, books and so on, through a variety of communication channels to accumulate user. Dissemination of the contents Guokr called the Encyclopedia of Science, on the major issues can make correct guidance. Guokr’s for the city & youth users, in the form of online communities for the users, audience can speak more freely, creative content, become active creators. Compared to traditional, Guokr science websites have obvious advantages, the traditional science website has many problems such as content duplication, dissemination single issues and lack of interactivity. However, due to the late start of civil science website lacks support, Guokr in the development process also encountered as audience is too narrow, the relative lack of resources, the tendency of entertainment overweight and other issues, has yet to be improved.