Research On Communication Of Science And Technology Of Guokr From The Perspective Of Media Ecology

At present,China's scientific and technological development is at an important stage,and major breakthroughs have been made in artificial intelligence,communication technology,and medical technology.At the same time,technology is not only closely related to the development of the country,but also to everyone's daily life.Mobile payments,drone photography,and smart homes have become part of life.Driven by social needs,communication of science and technology has become a hub connecting science and technology issues with the general public.Under the combined effect of political,economic,social and cultural factors,the science and technology media have completed the transformation of traditional media to new media.At the same time,technological development has promoted industry change,and the differentiation within the new media has gradually completed.Since the development of science and technology and media are closely related to social development,this article takes media ecology as the theoretical observation,adopts the perspective of holistic and relevance research,selects the Guokr in the new media as a case study,and clarifies the development of the Guokr.Based on the external factors,analyze the technology spread ecology of Guokr.What is the background of the development of science and technology media? What is the performance of the new media of science and technology communication in the process of science and technology communication? What are the characteristics of the science and technology communication ecosystem as a whole? Is there a problem in the ecology? This study will answer these questions.In the research process,this article adopts the content analysis method to analyze the three types of communication channels such as the website,We Chat public account,and Weibo in terms of content and form of communication.At the same time,combined with the epidemic situation of COVID-19 with the highest social attention at present,the spread performance of nutshell nets in emergent risk events is analyzed.The study found that the technology communication ecology of Guokr has an audience-oriented,timely perception and response to external risks,a rational attitude to science and technology communication,and the characteristics of ecological interconnection in multiple channels.At the same time,Guokr technology communication ecology is also facing ecological problems such as tilting of communication resources and information alienation,unstable original output,crisis of product management,intentional avoidance of social controversial topics,commercialization and entertainment.In this regard,this article also adopts the perspective of the ecological holistic view,and puts forward suggestions for future development based on the relationship between ecology and the external environment,ecology and audience,and the interior of the ecosystem.