The Research On The Content Of Science Communication In <China Science Communication> From People Daily On Line

With the emergence of new media,the mode of contemporary science communication gradually changes from absence mode to dialogue mode,and the participation of the masses is the key theme of science communication nowadays.At present,the key to improve the scientific communication effect of authoritative mainstream websites in China is how to organically match the highlights of new media with the professionalism of traditional media.At home and abroad in this paper,the finishing of science communication and transform and upgrade site news,on the basis of applied science news theory,use and meet the relevant theory,and the theory of selective contact and communication and sociology theory,at the same time,the People's Daily online science channel the science popularization in China in 276,issued the news samples and shells net 199 issued by the news samples as the support of the case study,using the method of content analysis,comparative analysis and other research from the overall structure,communication effect,media reported significance,content,way,audience associated six aspects study people's science channel,the science communication content of the journal science popularization in China.The research shows that media significance,news essence,reporting method and audience association all play a significant role in the news communication effect of popular science China on the popular science channel of people's net.The main problems of science communication in popular science channel China of People's Daily online are the poor integration of multimedia elements in reporting forms and the conservative and one-way communication thinking.On the basis of case study results and questions,this paper considers the essence of news,communication effect and media service,and proposes targeted strategies such as accelerating the transformation of the whole media and enhancing the communication power.