The Role Of Micro-blog In Construction Of Environmental Issues

Deteriorating ecological environment, make people reflect on environmental issues is becoming one of the major problems of modernity. And various other social issues, the environment as not materialized itself after being destroyed is difficult to express on their own, often through the construction of an individual or organization is considered to be alarming, the need to take action to deal with the case of an objective reality, where the media plays a vital role in the construction of environmental issues. Microblogging is the current forms of new media technologies representative and typical, and it broke the previous limitations of traditional media, linear propagation, environmental issues play in advocating integration, expression and competition in a unique role, changing the construction of environmental issues way, patterns and effects, enriched environmental issues constructed path. This article aims to ecological civilization construction perspective, the use of case analysis, content analysis and document analysis and other research methods, under Item construct theoretical framework microblogging role in environmental issues in the conduct of the construction, combing environmental issues Microblogging construct paths, environmental issues are summarized in the construction, the media, government, environmental organizations and citizen complex collusion on the microblogging platform. Finally the article, microblogging have immediate, strong interaction, communication-based social network, comes with "purification" and other features. for discussion of public issues and create a relatively open and liberal public sphere, which will allow microblogging environmental issues during construction is always a place irreplaceable significance. In this process, citizenship in the sense of responsibility, rights awareness, sense of participation and supervision of awareness at the core are continuing to strengthen, the public and their own interests increasingly concerned about environmental issues closely related to and participation in environmental decision-making, environmental protection and environmental monitoring shown great enthusiasm and initiative. Give full play to the role of Micro-blog in construction of environmental issues, foster rational demands of citizens while the ecological civilization civilization implement truly sustainable development.