Design And Implementation Of The Customer Relationship Management System Of Minsheng Bank

The rapid development of modern science and technology, the advent of the information age, and the information technology play an important role in modern society, which brings a powerful impetus for the development of a modern enterprise.. However, when the opportunity comes also accompanied by challenges, in order to adapt to the information age environment, enterprises must adjust their industrial structure, give full play to the advantages of information management. Bank as an important in the current social institutions, the information level height directly affects the development of the entire national economy, banks should also need to accelerate technological innovation.Minsheng Bank customer relationship management information system is a new management mechanism to improve the relationship between banks and customers, it is in the implementation of bank marketing, sales, service and technical support and other fields related to customer. While using this system, it can make sales platform banking products become more widespread, the convenience for customers will also improve the efficiency of the bank itself. One of the main purposes of the paper is to elaborate on how the customer relationship management, followed by an overview of the history of the development of customer relationship management, market and the emergence of the basic meaning and context, and finally the connotation of customer loyalty has been fully studied; in addition, this article also includes achieve functional, design and database structure of the system, on this basis, commentary forget loyalty and reputation, in short, the system is able to provide the appropriate reference for banks to implement CRM..The main programming language of this system is C #, while the use of other tools to build on the platform, the theme architecture uses B/S three-tier structure, and the use of memory during system construction garbage collection mechanism to ensure the efficient operation of the system; backend databases, using Microsoft SQL Server, and permissions are set to join the database design, certification, and other measures to add the role of the underlying database, so that data security is guaranteed. So by the front and rear working separately can effectively improve the management of code and future updates maintenance work. Efficiency and stability has proved in practical application of the present system.