The Research Of Innovation Strategy For Traditional News Production Under Social Media Environment

In recent years, socialized media’s influence has a momentum rising. Especiallyfor―Facebook‖―Twitter‖―YouTube‖and―Sina microblog‖which are worldwidelypopluar. Socialized media have a significant influence on traditional journalism,whichappears new feature and also problems.The purpose of this paper is to research the new trend for traditional newsproduction occurs in the context of social media. It point s out the difference,changesand influence between socialized media and traditional journalism. The structure isaccording to the five elements from "Lasswell’s5W mode of transmission", traditionalnews disseminators, the audience, the content of the news media, the news mediachannels, and dissemination of results, these five areas. Then to analyze the macrochanges of the traditional media news production in the social media environment.According to the innovative practices of traditional news and informationproduction and dissemination, and try to put out traditional media news productioninnovation strategies in social media environments: content together to createinteractive multimedia communication and dissemination of news production;organizational restructuring, process reengineering, to create multimedia editingplatform; integrated content delivery platform, and utilize the channel advantages, tomeet the needs of the congregation; with the advantages of traditional media resources,build media brand, build news credibility. To contemplate the traditional media newsproduction innovation strategy and directions, trying to provide innovative ideas forthe traditional media product news in the social media environment.