The Communication Study On Combination Of TJ Newspaper Media And Social Media

Abstract: The article analyzes the local newspaper media and social media integration method and path, sort of dilemma faced by local newspaper media in the media convergence and integration in order to solve the problems raised useful countermeasures. To " The Daily News of TJ " under the leadership of Tianjin Daily Group as a case study in this article will cover three aspects:first, the newspaper media and social media integration approaches, methods and results of the study; and then the newspaper media practitioners to use social media effect and image-building research; and finally open attitude survey of local readers of the newspaper media microblogging. This is the main content of the proposed three studies from the process of news production, the mechanism to accept the end of the news, feedback, that is news production agencies, journalists, news audiences three angles to show the complete process of communication, comprehensive study visual media convergence news transmission, and the effect of changes in the domain under the current outline of this newspaper and the local integration of social media scene.As China’s newspapers and new media combined are the exploratory stage, the transformation of the media are in the further development of changes, and is a kind of improved properties, did not touch the paper media itself. You really want to achieve the transformation will take a very long time, so the study of these samples will take longer follow-up. Thesis under the general rules of the newspaper want a more detailed study of the transformation of local newspapers combined fusion process itself gradual realistic conditions, and consider the transition mode is not stereotyped, but it should be under the guidance of the concept of media convergence kaleidoscopic large. China hopes to promote the transformation of the paper currently newspaper help.