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Media Convergence: News Production Of Micro-Blog And Wechat

Posted on:2016-12-04Degree:MasterType:Thesis
Country:ChinaCandidate:M J ZhangFull Text:PDF
GTID:2308330461952289Subject:Journalism
Abstract/Summary:PDF Full Text Request
In December 2014, the mass crowded stampede-trampling accidents was happened in the Bund in Shanghai. When people urgent want to know the location of accident and the number of casualties, every traditional media editor may felt powerless. In the digital age, social media take a large advantage in the news spread field. It can updates the news imminently through micro-blog and wechat.In the current communication environment, the pattern of media changes dramatically and media competition unprecedented intension. Micro-blog and wechat, as important social platforms of domestic public information communication, is playing an important role in medium power. Social media have the characteristics of openness no centralized, which laid a foundation on new Public areas characteristics.But fashionable, commercial, fast-food style and fragmentation are the symptoms of this era, almost all of the culture products including news, are inevitably become more and more vulgar. As social media is overwhelming development, some questions that how to adhere to the journalistic professionalism are the problems which needs to rethink.The research mainly basic on the view of news production research of Michael Schudson, from the society of journalism. According to this research, the author analyzes the news production status in micro-blog and wechat. Trying to solve two problems, Firstly, how to produce the news of micro-blog and wechat. Secondly, whether this fact which constructed by the micro-news production has true value, whether propitious to the construction of public area.The thesis was divided into five parts, the first part is to introduce the background of new kind of news production, makes a clear definition of micro-blog news and wechat news. The second part is to analyze the segment of news production in news media ecological. In order to solve these problem: who is going to produce; we produce for whom; who dominated production. In order to analyze the innovation on theory and practice of news, the communicator,audience,processes with the traditional media. The third part is mainly to analyzed the style of interact news production, between the traditional media, micro-blog and wechat. The author selects the representative news events in 2014 as examples to explore interaction production behavior. The fourth part, mainly analyze the fact of construction of new production and public space rational guidance. The last part is to analyze the problems of news and give some advice.From the above study, there is a great deal of variability different between the new kind of production environment and the traditional production environment. Therefore, the traditional medium must strengthen its news literacy, especially to increase the mainstream guidance of the traditional media rational guidance to promote the pubic rational eventually.
Keywords/Search Tags:Media Convergence, Micro-blog News, Wechat News, News production
PDF Full Text Request
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