Research On The Production Of Micro - News

In the 21 century, the evolution of diverse Internet communication technologies change the media environment, WeChat to the representative of the instant communication tools, as the most basic Internet applications, has become the world’s third largest instant messaging applications. WeChat establish a new milestone in the era of China’s Internet. For the dissemination of information in the field of news production, WeChat public platform has brought unprecedented change.This study based on the status of WeChat news production in the era of mobile Internet and analyzes the current domestic WeChat’s news producers, content, publishing, production characteristics, problems, etc. Research object is WeChat public Subscription ID in Shanghai, the researchers found that under the dual role of habitus and field in the new media platforms, the development of news production of WeChat appeared various problems:WeChat news style increasingly rigid, traditional news resources are not acclimatized, labeling phenomena. The situation of New media seems excellent, but for the legacy media’s principle of real, objective, impartial, and other professional media concept has gradually lost its authority on the WeChat mobile platform.This study takes these methods:case analysis, content analysis, in-depth interviews, combined with content analysis method to analyze WeChat subscription news, summarized the main features of the WeChat news production. Then, combined with the micro culture research in the news production, focus on the value of the expression behind the news production. This paper attempts to combine micro and meso perspective in the sociology of news production.