| This article mainly discussed three points.Firstly, the author discussed micro-blog itself. The four main functions ofmicro-blog are distribute, attention and commentary, which forms ‘instantaneity’,‘fragmentation’ and ‘fissionability’ three character of micro-blog. It also makemicro-blog reflect following three forms in communication idea:‘citizens report andde-professionalization’ in content production;‘from bottom to top andde-centralization’ in agenda setting,‘grassroots consciousness and Populism intent’ inideology.Secondly, the author generalize and summarize the main forms of utilizemicro-blog in paper news production. The author think that there are three main forms,one is micro-blog go through the whole process of paper news production; second oneis the newspaper can produce digital news through opening micro-blog; the last one isthe paper news can take advantage of communication idea of micro-blog which canpromote the innovation of production idea of paper news.Lastly, this article discussed the perfect strategy for paper news production undermicro-blog condition. The author think that the newspaper firstly has to insist on thebottom line of reality, the independent character and pursuit of depth of the content. Inmean time, newspaper need to further regulate journalist utilize micro-blog in newsbroadcasting, and clear the position of micro-blog in transition of newspaper so as topromote the scientific development of newspaper micro-blog. |
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