| Network Era,one-way dissemination of information changed into a multi cross-interaction, every user has a double identity, one is the recipient of information and the other is disseminator of information.The traditional media is no longer occupy a first-hand information and can not be the only source of information. Every user is likely to be a reporter. The emergence of online media has greatly enriched the communication channels, providing a number of sources, breaking the mass media domination; With the expansion of news sources, the criteria of the news value had changed, and finally, news reporting structure also changed. A number of factors in the dissemination’s process of news has also undergone a change, the traditional two-mode of transmission has changed into mutil transmission, the original linear propagation process was broken.The object of this paper is How network media affect the news and its dissemination’s process, aimed at finding out the specific changes of the influence of network media to the news spread and its processes, the information on the network updated in seconds,so the completion of this article relies on the complete data collection. Content analysis, data collection, case analysis are my research’s methods, what is more, combined with simple statistical methods to quantify the effect of network news analysis; At the same time,I will choose the representative of the news case to analyse the communication process.On the basis of data collection, case study, I take Sina micro-blog、Tianya Forum for example to analyse How network media affect the news and its dissemination’s process,and on this basis, I got to some recommendations for how the traditional media playing the role of public opinion. |
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