Investigation About Thai Undergraduates’ Cognition Of National Image Of China And Reflections On Strategy Of International Communication

National image of China is an important subject at home and abroad in recent years, more and more scholars begin to pay close attention to Chinese image reflected in the overseas influence.This paper based on the full collection of media information, Thai undergraduates’ cognition of national image of China and reflections on strategy of international communication as the theme, to survey and content analysis, to further explore the research overseas particularly in Southeast Asia for cognition Chinese national image. The paper combined the investigation data of Thai undergraduates’ cognition to national image of China,and then try to through the analysis of data mining to discover and Chinese foreign especially national image construction factors in Southeast Asia Communication Strategies Omitted, finally puts forward reflections and suggestions to further improve the national image China external communication.This dissertation consists of five chapters, four parts.The first part includes the introduction, mainly introduces the research background, present situation,value and content.Through combing the domestic and foreign research on the status and achievements of Chinese national image communication, to find the disadvantages of the investigation at present,making clear the value of theory and practice,and make the foundation of following paper.The second part includes the second chapter and the third chapter, this part is the main part of the thesis. The second chapter is the early adoption of design can survey on cognition degree of China’s national image more real reaction of Thai undergraduates, selected the undergraduates of two universities to invest,do the basic work for the next step analysis of survey data.The third chapter is the concrete analysis of data,on the basis of data to get the positive,negative and suggestion of communication,and for the next step proposed the strategies and suggestions on improving the national image of China to pave the way.The third part is the fourth chapter, this part is to put forward the reflections,suggestions and strategies. Through the above theoretical data comprehensive analysis, putting forward the strategies to improve the cognition on national image of China of Thai undergraduates,and put forward the suggestions on improving national image of China through international communication at present.The fourth part is the conclusion, puts forward the conclusion,enlightenment and deficiency of this investigation.