External Communication In The National Image

Good image of the country has become the flag of an international exchange and become a pass to the world. It has become an undeniable fact that development of China is inseparable from the word and the development of the world is inseparable from china.But some countries always report China as an immoral and distorted country to undermine China's image. So it is necessary to make the word better understand China.China Daily as a communication media website. It is responsible for the dissemination of guidelines and policies in China, and expressed our country's policy on major international issues and views about China to the world. With the deepening of cooperation between countries and the international system more perfect, the emergence of new international political trend, the competition between countries is not only political and military aspects. More important thing is the soft power of the competition, such as national image on soft power as one of the countries, increasingly more attention by all countries.In this study, the China Daily news website as an object of study, content analysis as the main research methods. It will be study from the policy, economy, military, culture and social life, and five aspects of news reports for statistical analysis. According to the empirical study, the paper shows the features of china's image. The purpose of external communication through successful and let the world understand China, and to avoid distortions in the foreign medias in China events. Finally, I discuss in shaping the image of the China's political. economic profile, military image, cultural images and social life images, and put forward to some strategies. I hope the China Daily will make a good national image and get a good effect. Also hope that this research provide a new perspective to China daily.