Media Strategy For The Construction Of China's National Image ——Taking The Communication Of Yunnan Media Group "Mingala News" To Myanmar As An Example

This research takes Yunnan Media Group "Mingala News" as the research object.Based on the framework theory,through quantitative analysis,qualitative analysis,in-depth interviews and other research methods,this research analyzes the communication strategy and content of "Mingala News" since its official operation.It is found that "Mingala News" adopts the communication strategy of combining various issues to comprehensively shape the image of China.In terms of source selection,the political reports on "Mingala News" are mainly from government sources,the cultural,ecological and educational popular science reports are mainly from Yunnan media sources,and the economic,social and scientific and technological reports are mainly from Chinese media sources.It relies on the integrated communication strategy of "website + social media account + landing activities",and actively carries out various offline and online activities to shorten the distance with fans."Mingala News" also makes full use of the rich film and television resources of Yunnan Media Group.By splitting various film and television resources into short videos,it has created a good cultural image for Yunnan Province and cultivated the viewing habits of fans.It took the initiative to help China out of the plight of the lack of international voice,and created for China an anti epidemic image of unity and deep affection,a political image of adhering to sovereignty,openness and inclusiveness,an economic image of prosperity,stable development and win-win cooperation,an ecological image of ecological priority and green development,a colorful cultural image of inheritance and innovation,and a social image of all-round development,national peace and security,warmth and friendliness.At the same time,aiming at the problems existing in its communication,this paper explores solutions in order to improve the communication ability of "Mingala News",create a good image of China,promote communication and understanding between China and Myanmar,and promote friendly relations,exchanges and cooperation between the two countries.