Media Decoding

Air is indispensable for people, so is media, affecting people’s daily life. There havebeen many research regarding on media, which were combined by different disciplines, sothat varies kind of genre and paradigm were created. The author mainly concentrated in therelationship of transmission medium to explore, to explore the core of the problems related tomedia and people.This paper focus on the relationship between media and people under the background ofthe new era of digital technology. From the longitudinal aspect, this article seizes the clue,which is the historical evolution process and trend of media relations, in order to comb thepeople’s principal position of development and the structure of media relations. By lateralthinking in the digital era, this research makes up reviews and reflections on core elements ofmedia dissemination and structural changes in media relations. It is obvious to note that thecurrent media relations had already broken through the thinking mode of traditional binaryopposition between subject and object, which converted into a interaction model of theinteraction of linking circulates. Based on the reflection point of the advances in mediatechnology, this paper points out media need to reflect the subjectivity of people and Establishthe humanistic value orientation. Regarding the reflection point of the postmodern featureshowed by media culture, this article calls for a diverse and inclusive media environmentwhich is truly free and open. In order to put the core of elements in relationship oftransmission medium as an entry point, the relevant theory is applied into the whole researchframework in this paper,which is going to discuss the deep relationship among media, peopleand society, looking forward to improve people’s media literacy and providing theoreticalreference and value standard for the current practice activities of media dissemination.