Research On The Integrated Development Of Regional Media Under The Framework Of Smart City

With the development of information technology revolution,new media dominated by "we media" and social media occupy the fragmentary time and space of the public,break the market pattern of traditional media monopoly industry,and lead to the clipping development of traditional media business.In order to find a breakthrough point,the media industry is accelerating the diversification of industrial layout and transformation and upgrading,and trying to break the decadent traditional media business situation.Stimulated by both the guidance of national policies and the change of public habits,some domestic media began to turn to the development of new media platforms,taking mobile platforms such as APP and We Chat public account as new channels for content communication.However,due to the rise of user-generated content mode of we-media platform,as well as the stiff and boring content of traditional media,poor readability and extensibility of the content,the new media with the mode of "copy and paste" of the content has been unable to recover the user group that is constantly losing.How to solve the bottleneck of media transformation and upgrading is a problem that the media industry must think about and solve at the present stage,and it is also a topic that journalists must face.This study wisdom city architecture system and development planning as the breakthrough point,from the Angle of view social responsibility of media and the government,the change of the relationship between the user,the future trend of development of the analysis of the present regional media,to solve the development of the media convergence "pain points",and analyze the data from the Angle of operational marketing to the media,high quality development and the role of government public decision-making driving,build media in wisdom city architecture spatial diversity,integration development of modern communication system,promote the media from the spread of "single" to "information service" operating mode.Finally,the transformation and development of suzhou radio and television has verified the feasibility of "media convergence + urban service" mode,and provided design ideas and reference Suggestions for the transformation and development of media.