Media Convergence Of Qu Yuan Culture Tourism In Miluo City Mechanism Studies

With the increasing development of the integration of culture and tourism,tourism based on local culture is booming.As the cultural soul of Miluo City,Quyuan Culture is not only regarded as the highest cultural value,also highly integrated by Miluo City in cultural tourism.Even the Dragon Boat Race,a way to commemorate Qu Yuan during the Dragon Boat Festival is well-spread,people generally don't understand the cultural tourism of Quyuan,built in Miluo City,in detail.There are many problems in the dissemination of cultural tourism of Quyuan in the context of integrated media under convergence media.To solve these problems,exploring the communication mechanism of converged media in the changing language context,conducting the communication scene,as well as establishing the mechanism of transmission about content interaction and realizing the integration,plays the significant theoretical role for the convergent media communication mechanism of local culture.It can also promote efficient dissemination of Quyuan cultural tourism,which has an important practical significance as well.From the perspective of integrated media development,this thesis takes dissemination of Quyuan cultural tourism in Miluo City as the research object,using scene theory,uses and gratification theory,and media integration theory to investigate a series of dissemination behaviors adopted by Quyuan cultural tourism on different media platforms and the operating mechanism behind it.This study found that technological innovation has brought revolution to the spread of Quyuan cultural tourism in Miluo City,which are preformed in the process,characteristics,and the rule of change.The shaping of the Quzi scenic spot by the media is closely related to the characteristics of the presentation of immersive news text.The technical foundation of the media to strengthen the sense of presence,the multi-dimensional innovation of embodied communication practice,and the increasing number of immersive content editors are the key points to build blocks of immersion.The "right pyramid" textual narrative structure and the usage of multiple,high-tech text symbols make the content of Qu Yuan's cultural tourism no longer limit to a single linear narrative.Together with the improved scene and technology,people will be deeply immersed in the scene and the expressive effect of the narrative would be strengthen.The integration of the media and the interaction,the interaction of the chain-movement relationship,aesthetic and driving behavior will promote the construction of cultural tourism interaction logic of Qu Yuan,forming a situation of high participation and free interaction step by step.The symbiosis between traditional media and new media promotes them to compete with each other for growth,achieving complementary advantages and disadvantages as well as realizing co-creation of value.Driven by the technological innovation of the media,based on it's unique cultural resources,Miluo City will provide continuous power support for the local Quyuan cultural tourism dissemination and develop the exclusive brand of regional cultural tourism,by using multiple platforms to promote and the in-depth Publicity material.