Research On The Establishment And Practice Of OTT TV Based On JPNTV Website

For the next traditional TV industry is a sad song. "I often watch TV, but have not seen on television" became the epitome of television embarrassment today. Today’s society has been surrounded by the Internet, people love to eat "fast-food", and they continue to cut, pick out the best pieces.According to this logic, linear to play videos of large television stations. It can be predicted that TV itself is no longer an independent industry, it was a particular scenario of Internet content production applications, and increasingly decentralized, aesthetic barriers focus effect more obvious age of the Internet.This paper through research TV media building OTT TV construction and operations management problem, for change in the of traditional TV media provides thinking and management innovation possibility to official website of JPNTV network construction and operations case for cases, system analysis website as new media platform, online video, and information released situation of development and status, Build and management on network television as well as current issues, analysis of the development trend of the future of OTT TV. Theories of public administration, public administration, public management, social research methods, ethics, public policy analysis and strategic management in the public sector control and Government image propaganda dissemination of content analysis and research issues. By authors of audiovisual network’s development situation, existing problem, in-depth analysis, troubleshooting, analysis of causes and draw lessons from the experience of other parts of the country, further enhancement and improvement of Jinpu New District radio and television’s role in new media, play characteristic of local TV stations to achieve transformation as well as the development and expansion of new growth point stand operating modes.In the context of Internet thinking, people say today is the age of big data, it provides a variety of development and utilization of existing data as possible to meet common needs through interaction, sharing, feedback to meet the experience and give common add personality to meet the housing, to UGC user experience is King, in the traditional television and new media in the process of creation of the Internet benefits. Through new ideas to help the traditional TV on Media production operations and management efforts, shifting development helps traditional media.