Under The Background Of Media Convergence In The Internet Video Sites Of Multi Screen Ecosystem Development Trend Analysis

On the general background of the Internet Era, watching video online has become a main option for internet user. The data from CNNIC shows, the scale of Chinese network media users expanded to 504 million by the end of 2015. The utilization rate of network video users more than 70%. The utilization rate of network video through mobile devices reaches to 65.4%.With the growing demand of users, network video forms became more diversified and complicated. The content of videos presents to be multi-terminal and multi-screen. As the main operating mode of video spreading, video sites start to transform single end-user experience into multi-screen. Take the case of Letv, as the most typical enterprise, it based on video industry, content industry and intelligent terminals to build a whole system of “platform+content+terminal+application”, which is called “Letv mode” in the industry.This article, first of all, analyzes on the development and research status of traditional video websites, to summarized its history and new trends in our country. Secondly, on the background of media convergence, this article takes the case of Letv to explain the effect by multi-screen to the future development of website video. Last but not least, this article bases on multi-screen ecosystem, refers to the development status of video websites in our country, to elaborate the conceivable difficulties and solutions of multi-screen interconnection ecosystem in the future.