Under The New Environment "China National Geography" Business Strategy

" China National Geography" is a geographical knowledge popularization publication which was founded by 8 famous geographical workers, such as, Wu Chuanjun, and Zhou Lisan in 1950, and then revised to the human geography class.. Business strategy is the enterprise in the competitive environment, through the consideration of their own merits, in order to form their own advantages and create the space for the survival and development of the reaction. Under the new media environment, the management strategy of the "China National Geographic" is refers to in the current into the new media, the media environment, compared to the "China National Geographic" of its own operating conditions, in Journal of development and construction process to take measures and change, and similar Periodicals under the advantages and disadvantages, and on how to create a larger future survival and development space of thinking. The purpose of this study is to hope to provide some reference and reflection for other journals in the new environment management, as well as to provide some reference for the future development..Has been, many experts and scholars research on "China National Geographic", but most of them are single analysis from the point of view of readers, brand, publishing, editing, planning of selecting subjects such as, and in relation to the new media business few comprehensive various factors to explore. Through the following aspects were studied in this paper, the:first analysis of the growing process of the "China National Geographic", so as to understand their history; secondly from the brand, marketing, advertising and three blocks of "China National Geographic" print and new media (sites, microblogging, micro channel, app, "the world") business research, in order to know the current situation; then the "China National Geographic" and in the "China’s biggest rival-" geography from the aspects of both old and new media simultaneously compare and study, to obtain the environment, so as to explore its future.