The Occupational Ecological Of The Employees Who Working In The County-level Radio And Television

As the era of information comsuption entering, the concept of the crucial audience has won lots of supports in academic and industry. However, the communicators as the other side of the communicate channels are unkown, especially the occupational ecological of the communicators is rarely mentioned. The writer took the essence of previous research literature as the starting point, and conducted a painstaking investigation on the occupational ecological of the employees who working in the county-level radio and television in Jiangsu Province, and tried to revert their original idea from the indepth interviews as great as possible.Through the research and summary, the status quo of the employees who working in the county-level radio and television can be summarized into the personality management which draining the pond to catch the fish, and the position management which never fix position, and the performance management which perfers to the identity, and the salary management which is widespread poverty.In the dislocation of the leadership vision and the grassroots situation of the county-level radio and television, after the gambling, an embarrassing tacit understanding is reached between the leadership and grassroots in the practical occupational ecological, and both of them are trying to find their right location in the relationship. Speaking of the rating anchor, except the purchasing of the drama, the most important are the news and the entertainment programs. While the employees working in these two parts have their each hardship. The employees who work in the news program could easily get lost between the urban civilization and rural society, regional curture as the third force between the urban civilization and rural society has a unconscious influence on the occupational ecological. The county-level radio and televisions in southern Jiangsu Province relay on Wu Culture and free economy, as for northern Jiangsu Proyince relay on Han Culture and the patriarchal ethics. The employees who work in the entertainment programs could feel helpless when they are trapped in the little county but dreaming of gorgeous television stage, they chase the dream of BBI by competing in the contests and returning to school, but they are also troubled by the state of the economy, Parkinson’s law and Peter principle.Facing the crisis of the occupational ecological of the employees who working in the county-level radio and television, the writer offers a few suggestions for reference only. First of all, they can cultivate persons with comprehensive qualities, and break the existing administrative system. Secondly, they could plan the joint development with the surrounding county TV station, and seeking for a greater voice and supervision. Thirdly, they could introduce the stratigic of television talent labor exportion, and develop on the basis of close to the actual and change the style. The last but the most important is promoting the media strategic human resource management.The writer hopes the above suggestions can contribute to the academic and industry research.