The New Media Era Occupational Ecological Of The Employees Who Working In The County-level Radio And Television

The concept of the crucial audience has won lots of supports in academic and industry.However,the communicators as the other side of the communicate channels are unkown,especially the occupational ecological of the communicators is rarely mentioned.The author used the essence of the literature research as a starting point,to guangzhou heshan county radio and television media personnel professional ecological,for example,has carried on the field visits and meticulous research,with the depth of the county-level radio and television media personnel interview and questionnaire survey in trying to maximize the real restore their thoughts.County-level radio and television media,as the basic layer of China's radio and television system,is of great importance.In heshan county radio and television practitioners professional ecological study,for example,look and see the whole sceneries,in order to understand the county-level radio and television media personnel professional ecological landscape,investigation content including: policy system,the media business,interpersonal relationships,career satisfaction,by understanding these situation practitioners job burnout degree of current situation,the then understand county-level radio and television media personnel vocational commitment degree,etc.In the face of the current situation of county-level radio and television media personnel professional ecological,the author attempts to combine 4 p management pattern,discusses,from the perspective of the media organizations and practitioners themselves,to provide a few way to discover the bureau for your reference.The quality management aspect carries on the effective education training,enhances the practitioner's business ability;In the aspect of job management,it ensures the unimpeded career development channel and mobilizes the autonomy of workers.In terms of performance management,it pays attention to the process and sets up a scientific performance appraisal mechanism to stimulate the potential of practitioners.In terms of compensation management,a reasonable compensation system is formulated to enhance the sense of belonging of the practitioners.Through these measures to the construction of county-level radio and television media practitioners of green ecology,on the basis of governing,the author makes the academia and industry to professional ecological of county-level radio and television media personnel pay more attention to the cognitive and make recommendations.