Research On The Issues Of Ethics Microblogging Opinion

Internet users in China’s huge population, both in the city of various groups, including the rural residents of different ages and different levels of knowledge. ? Nicholas Negroponte, said: "In the network, everyone can be a television without a license." Microblogging users can post all kinds of information anytime, anywhere, "Everyone utterance" "popular participation". Microblogging information dissemination ecological produce so gradually occurring changes in the space between the microblogging network, communicators and the audience constantly changing identities and roles in cyberspace users get all kinds of resources and information, and without the constraints.Opinion by definition has three elements: First, the main body of public opinion is relatively more people, which is the public, and only a certain number of Internet users around a topic generated a certain amount of discussion in order to form public opinion microblogging; Second,the object of public opinion is social reality and all kinds of social phenomena, complicated social phenomenon is the real source microblogging public opinion, but also examine the source of many of the problem; Third, the opinion of most people with openness is a process to express personal opinions in public.Microblogging public opinion is accompanied by the generation and the associated rise and a new form of public opinion. Microblogging public opinion is concentrated reflection of social reality, and some characteristics of social reality itself has microblogging public space.Microblogging media development process also continues to reflect the characteristics of its own law of development, great necessary to explore the theory, and then for people to communicate convenient living, so that public opinion research microblogging ethical issues are also real needs of network development. Microblogging as a new communication form, its rapid pace of development, extensive information on the magnitude, far-reaching impact on the users, through the microblogging public opinion focused on the ethical issues of feedback that lets Weibo users to further enhance the sense of responsibility to use the micro-Blog, especially in the use of When it is necessary to enjoy the microblogging cyberspace convenience, but also to combine fully take into account the reality of the impact of social reality may assume responsibility, to enhance its scientific and rational use networking tools to communicate consciousness.In particular, to establish the legal awareness and attitudes comply with relevant laws and regulations, the legitimate use of microblogging.Microblogging public opinions both have positive and negative effects ethical.On the one hand, through the microblogging public opinion focused on the ethical issues of feedback which can effectively concentrate the views of users.On the other hand, due to excessive exposure information may trigger people or personal crisis of confidence in the government. Therefore, the use of micro-Bo to enjoy both the convenience of cyberspace, but also to combine fully take into account the reality of the impact of social reality may assume responsibility, allowing users to further enhance the sense of responsibility Weibo use of micro-Bo, and enhance its scientific and reasonable use networking tools to communicate consciousness, in particular, to establish the concept of legal awareness and compliance with relevant laws and regulations, the legitimate use of microblogging.In this paper, the formation of public opinion microblogging four stages sort out and analyze, dig out the core ethical issues microblogging public opinion, through the microblogging focus depth analysis of the core elements, combined with the practical needs of the development of the network environment through the use of the body from the microblogging Four aspects of operations technology microblogging, microblogging supervision and management as well as the construction of the rule of law and put forward to strengthen the microblogging media ethics to guide recommendations for the promotion of public ethics microblogging depth research has some theoretical significance.Microblogging public opinion in the presence of people’s view of the virtual identity grudge of communication is not the real world, such as direct and open communication, faced with lack of integrity among people. There is a crisis of confidence; microblogging era of information explosion, seemingly vast amounts of information around us, but many of us who are in contact information at the end of the information is processed and even false information, but few were truly valuable information in the user master the top of the pyramid, there is imbalance between the right to information; microblogging users just add fans, if not do a good job-related information to prevent and protected, would be in danger of self-information was leaked, privacy can easily be violated, while also facing difficulties of proof The dilemma, do criminal acts with another person’s privacy after often can not get severe punishment, condone occurrence and disclosure of personal information in such cases; communicative action alienation and excessive moral judgments and other ethical dilemmas. The core elements of the impact of public opinion formation and development of micro-blog mainly microblogging users, microblogging opinion leaders, other new media, traditional media and other events as well as disposal.Microblogging public opinion is formed from the main dilemma facing the lost body microblogging, microblogging intermediary has the alienation effect, and the many micro blog body to explore other aspects of the development of complex reasons. The main cause microblogging main reason for the plight of public morality aspect of cognitive bias, the main subject of abuse of rights including the right to speak microblogging abuse, misuse Den microblogging oversight body and a variety of psychological intersection if they wish to get other users of the microblogging space Identity of psychology, herd mentality, group polarization psychology; for technical reasons there are fragmented and very interactive, low-threshold and gatekeepers missing, the private sector of public opinion also makes microblogging further highlight ethical issues; social reasons There are real social issues highlighted cyberspace relevant legal regime lag and scientific use microblogging network quality is not high.We should strengthen the cultivation of the main microblogging ethical awareness of public opinion. Microblogging opinion of leaders play a positive role in guiding, authorities in time microblogging platform "sound"; Optimization technology microblogging operators play an active role in regulating intermediary, optimization design, ding check work agenda-setting, perfecting rumor mechanism, improving public opinion monitoring and early warning mechanisms for timely response to social concerns. Building a sound regulatory system microblogging public opinion and strengthen the functions of the division and work instructions to relevant monitoring departments to strengthen the microblogging operators conduct norms and management; improving public administration microblogging relevant laws and regulations, strengthen the microblogging public opinion according to management, training users legal awareness, scientific and rational use of microblogging public opinion, to play its positive role.