The Influence Of Microblogging Opinion Leaders On Ideological And Political Education In Colleges And Universities And The Countermeasures

From the invention of the computer to the popularity of the Internet, from thechange since the advent of information technology into the media age, everyinformation media innovations have declared the coming of a new era of human useof technology to disseminate information to refresh the record speed again. Today,this occupies the top of the dissemination of information technology is microblogging.Generation and development process microblogging perfect interpretation of thepeople on the dissemination of information fast, convenient, short, fat, and variousother aspects of the real-time requirements, explain microblogging in just a few yearscan so popular, indicating that the new communications platform enormous influence,and also indicates that the next big trend in social communication. Topic of this paperis based on the understanding of the microblogging, to borrow from themicroblogging platform Weibo grew up reading opinion leaders to analyze the impactof opinion leaders microblogging profound analysis of college students produce,while thinking of these effects to the ideological and opportunities and challengesbrought about political education and the opportunities and challenges for theseanalyzes to explore possible countermeasures.This article on the background of the opening from the media into the title of thisera with a typical representative to explain the beginning of the article topic. On thebasis of understanding microblogging above analysis, leads to the most importanttheory in this article: opinion leaders. Depth analysis of the concepts andinterpretation of opinion leaders microblogging opinion leaders, features, impact, etc.,for the entire thesis laid a solid theoretical foundation. To the concept ofmicroblogging opinion leaders as the main clues practice, combined with the statusquo to influence opinion leaders microblogging specific analysis brings all aspects,especially on college students, and then the final series of the subject you want todiscuss in this article, namely opportunities and Challenges microblogging opinion leaders influence brought to the ideological and political education of college andfacing the problem of effective countermeasures.The main point of this article is the emergence and development of micro-Bo toour lives has brought great impact, not only completely subvert the traditional modeof information dissemination, but also profoundly changed our living conditions. Weare the people living in the "micro era", microblogging elements everywhere.Opinion leaders to produce microblogging microblogging is the inevitable result ofthe continuous development of our society also plays an important role in life. Inparticular, this special group of college students, regardless of ideology or behaviorare more susceptible microblogging opinion leaders, which had to remind theideological and political educators, these effects microblogging opinion leaders did toour education brought many opportunities for development, but also brings morechallenges. Faced with these challenges and opportunities, education colleges mustactively think and explore appropriate measures to ensure that the advanced methodsof ideological and political education, ideological and political education in order toimprove the effectiveness of the work to achieve theultimate goal of the ideologicaland political education.