Research On The Cooperative Relationship Between Enterprises And Stakeholders In Microblogging Platform

With the popularity of the Internet, microblogging application has been developed rapidly in the country, and more and more users start using microblogging. Its popularity rate gradually increases users’stickiness, and more businesses from the microblogging application explores business opportunities, so microblogging has become a tool for grass-roots enterprises to obtain large profits. Each builds enterprise microblogging platform, but some of which still crop failure, various contradictions are increasingly evident. In the near future, the enterprise microblogging platform has taken various measures to curb large privately grassroots, and implements a variety of strategies attempting to profit. These practice touches multi-stakeholder, and the precarious relationship between the parties has been emerged, so how to make the enterprise microblogging platform with the parties achieve win-win development has become the biggest bottleneck in the development of enterprise microblogging platform encountered.By combing the literature of past, Chapter III studies the buyer-seller relationship within the enterprise microblogging platform and illegal users of co-petition relations are studied by evolutionary game theory. And also the dynamic relationship between users microblogging and competitive environment has been conducted in-depth research and analysis. The study quantitatively investigates whether the microblogging platform under the condition of enterprise in the competition will investigate the evolution of the user model, analyses the microblogging platform enterprise to investigate and punish illegal users and maintain means of users, and lets the enterprise should take corresponding countermeasures. The real profit for the microblogging platform enterprise is providing reference and validation of the user management efficiently, at the same time, the use of evolutionary phase diagram to analyze whether the regulation measures, clear the microblogging platform enterprise investigate an illegal user the essence of the competition relations. This chapter studies the innovation is that the in-depth analysis of the microblogging platform and the leader users’competition relations, it different from other research perspectives, users not only focus on leader and microblogging platform depend on the mutual cooperation between enterprises, more outstanding research the conflicts between both sides. Through study the microblogging platform for enterprise to take control, need to pay attention to control costs, competition strategy, multiple factors user violation cost, etc, if these factors for the good of microblogging platform enterprise it will take a tough leader controls restricted user violations.Chapter IV analyses the external environment of microblogging platform enterprise. Firstly, the paper studies the relationship between the microblogging platform enterprise and users who need to advertise, using evolutionary game method to analyze the AD users to choose the microblogging platform enterprise user ads or leader’s decision-making behavior. Secondly, in view of the two microblogging platform competition appear at the same time, the two sides will investigate an illegal user behavior are analyzed. The above two cases are in the microblogging platform enterprise facing external influence of corresponding measures, for a variety of situations of evolutionary game model of enterprise microblogging platform gap analysis, which provides a reference. Research content of the innovation points in this chapter is mainly to advertise advertisers into the microblogging platform enterprises compete with leader user study, for the study of the advertisers, will be more in-depth insight into microblogging platform enterprise and the leader of the nature of the relationship between the two. Through this study, the advertisers when choosing microblogging as information publishing platform, there will be a way to send information to the microblogging platform enterprise and user information as the leader of the recommended way, their choice will also give the microblogging platform for enterprises leader user controls and leader users publish information of cost to decide. At the same time, in the second part of the content of this chapter two microblogging platform is studied under the condition of enterprise competition, the leader of the user’s management problems, through the analysis on the competitive situation of enterprises for the user control tend to be more with the change of the competition strategy to develop your own solution.Chapter V aims at the situation that Chinese microblogging growing rapidly, the user is growing fast and easy to breed, and these regulatory problems are analyzed. In the study to the microblogging platform enterprise, regulators, users are analyzed, and the relationship between the three parties in evolutionary game analysis in simulation of the parties to deal with all kinds of strategy choice. Analysis is more close to reality; the real reflects the microblogging platform companies coping with the actual situation of strategy choice. The innovation of the content in this chapter is to extend the research problems in front of, not only limited to the microblogging platform enterprise and leader of the user’s research, will also into study the regulators, study on the relationship between the three parties competing for microblogging study laid a foundation. Through the study of this chapter can be concluded that the regulation for enterprises and users are both want to take the way of self-discipline and to highlight the microblogging platform enterprise technical advantage to regulate.Through the article using evolutionary game model to construct microblogging platform with advertising platform and microblogging platform, the leader and microblogging platform companies, regulators and users of analyzing the evolutionary game model of multiple perspectives can effectively recognize and respond to microblogging platform enterprise faces all sorts of problems, and at the end of the article gives the various conditions of the implementation of the recommendations, hoping to provide research and practical application of the microblogging valuable research content, for the microblogging platform enterprise profit and the market situation for effective management to verify and provide a reference.