Emergency Watch From The Combined Effect Of Microblogging Public Opinion

Microblogging enrich people’s channels of expression, the face of unexpected events, people use microblogging to express ideas, even vent their dissatisfaction. Because the the microblogging users uneven cognitive level, topic "tags" are often subject to intense response, it is easy to form the combined effect of public opinion, on the one hand, the public opinion focus, and interact with traditional media complement each other; another on the one hand and showing an expression of the irrational.This article introduced the concept of the combined effect of economics, and microblogging opinion agglomeration effects is summarized as follows:a social hot spots, due to the impact of the event itself or some of the salient features of the show, and instantly attract a wide audience attention and positive response opinion centralized phenomena. Selected for this study7.21rainstorm "," Tian case of case analysis, analysis microblogging the combined effect of public opinion formation conditions, forms, causes and the social impact and the corresponding public opinion to guide policy.This study the following conclusions:(1). Microblogging opinion agglomeration effect conditions has two parts, the highlight of the social conditions, ie networks to facilitate the formation and mobilization capabilities of the views of market; technology conditions, information and mobile information terminal technology.(2) in the form of the the microblogging microblogging opinion the combined effect of the performance of public opinion, mainly through7.21torrential rain "and" Tian case of the two cases for analysis. Each event randomly selected Sina Weibo300text study found that:First of all, people are faced with a natural disaster events, the high degree of concern its range of hazards and disaster situation,"Tian case of microblogging public opinion focused criticism irony "and showed" irrational "posture. Second, emergencies microblogging opinion mainly through four perspectives show parties, opinion leaders, the media and government regulators; microblogging able to express strong feelings, the groups reflect emergencies psychological catharsis and direction, rather than the voice of reason worthy of attention and thinking.Microblogging opinion the combined effect of the causes of four aspects, namely, pass by the accumulation of the asymmetry of information, lack of resources contention and social common sentiment.Microblogging opinion agglomeration effects have a positive effect, will have some social problems. Issues to guide and lead to social humane care, the combined effect can have a positive effect; irrational expression and inspire social hatred "complex, the combined effect is to produce a lot of negative energy. Therefore, drawn microblogging guidance of public opinion strategies, which enhance the audience’s media literacy, and timely disclosure of the Administrative and cultivate a positive opinion leaders.