Design And Implementation Of Customer Information Management System Of Securities Company Based On Web Data Mining Technology

With the development of economy in China, the securities company which is themain force of financial industry develops rapidly. By the end of2013, there are115securities companies and5244securities business departments, with the total assets of1.56trillion Yuan. Meanwhile, the foreign securities companies also intent to conquerthe domestic market. If it is a game, the win key among so many securities companiesare excellent service, product, advertising, consumer market as well as the height ofstrategic decision for the operator. Chinese securities companies begin to regard“custom-centric” as the management concept and depend on the customer resource insuch the severe form. In order to promote long-term development of enterprise, thequality and sense of service of staff should be improved, and customer informationmanagement should be strengthen to prevent the loss of customer resource.This article mainly analyzes the present situation of customers’ materialmanagement system in the securities company. Through the demand analysis, it canhelp to design and develop the system well, then build the module of salesmanagement, customer management, data mining and affair management, and make itfinally. This system has important value on the improvement of customer analysis,bordereaux analysis, VIP management, broker services management as well asmarketing analysis and management.Several technologies including.NET, C#language, SQL server2012database,C/B structure and DM of web are used in this article to design and develop customerinformation management system, Through the detailed demand analysis, it improvethe traditional manual way of customer management, and make the function modulework.In short, this type of customers’ material management system can meet therequirement of customer management and development in the securities company,which improves work efficiency effectively, increases corporation income and makesthe securities company become more competitive.