The Study On The Discourse Of The New Era Chinese Sports News

The 21st Century is a digital,informationized and globalized era. Under the background of it,post-modern commercial culture pays attention to the generativeness and difference with the unceasing fusion of multi-cultures.And China is also no exception.With the continuous high-speed development of Chinese economy in the recent 30 years,a great and deep change has happened in China.Because of this,China becomes the engine of the world economy development.The generous material wealth created since the reform and opening-up promotes the realization from sport great nation to sport great-power nation.With the reform of sports system,sports media is undergoing a delicate change.The cultural development and society civilization progress interacts with each other.Particular culture background provides the corresponding media language environment.The social culture change gestates the renewal of spots news discourse system.The coming 2008 Beijing Olympic Games call for the news discourse entering more and more professional,humanized and internationalized context to construct the ideological discourse with the theme of harmonious society and harmonious world and calls for the awakening of sports news journalists’ professional quality and language consciousness,and showing that sports culture propagates harmonious Beauty.Guided by critical discourse theory,based on 18 discourse(two groups) samples and using the research methods on discourse analysis-historical speculation,this paper summarizes the two characteristics of China sports news discourse variation in the New Period from some respects such as macrostructure,superstructure, microstructure,style,rhetoric and prototype inheritance,and so on. As a result,two characteristics of change from the discourses of Chinese sports news can be concluded.First,post-modern evolution,reflected in the text to the center of the building,and the authority of deconstruction. Second,the journalism-specialized discourse has been developed and constructed.Analysis of this complex behind the development and changes in the social chaos - because of historical causes,pointed out that the changes Sports News discourse to the media "reparations" and promoted the development of China’s sports reform.Finally,the higher requirement is the pursuit of beauty and the paper gives three proposals from rhetorical strategy.