The Discourse And Social Change: The Study Of The Cultural News In WenHui Newspaper

The press and advertisement which share many commonness interact with each in our society. The advertisement borrows the characteristic of news can be called "ad-newsize" which is so obvious that has been studied much by academe. On the contrary the news can also borrow some characteristics of ad, especially the promotion feature. Such phenomenon we can name it "news-advertize". It means the news texts appear the characteristic of promotion. However "news-advertize" phenomenon is a gradually process that takes a period of time and the harm it may cause is not as serious as the "ad-newsize". As a result the academe has paid little attention to it. So we main do work on "news-advertize" phenomenon in Chinese newspaper language. We analyse 135 cultural news from WenHui newspaper(1955-2005). Basing on the "Text-Discourse-Social" of Fairclough's discourse analyse method, we describe the change of cultural news discourse and explain such phenomenon. The main body divides into five chapters.Chapter One: the Introduction. The concepts of news and ad are defined. The research of the interaction of ad and news that has been carried out in academe ,our study thesis and its value are also included in this chapter.Chapter Two: the Theory. We employ Fairclough's viewpoints about discourse and his discourse analyse method 'Text-Discourse-Social". The text analyse is carried out from two aspects: the macrostructure based on Swales, Bhatia and the microstructure based on Functional Grammer of Halliday.Chapter Three: the text analyse. We make a deep text analyse of the cultural news. The macrostructure: we conclude the moves or steps of the news genre and the changes of the moves in the cultural news during 1955-2005. The microstructure is analysed from two aspects: 1)Ideational-Functional;2)Interpersonal Function. This chapter shows that compared with the earlier news, the later news display more promotion characteristics, but it's a gradually process.Chapter Four: Discourse Analyse. The discourse analyse is concerned about the production of texts, the distribution of texts, the consumption of texts. The news display promotion characteristic firstly because of the uncertainty between news and ad genres, secondly because of the news production in press nowadays.Chapter Five: Social Discourse. This chapter mainly discuss the social cultural environment of the mixed texts. In modern society the news and ad are in a relationship of mutual benefit or dependence, as a result the advertiser can greatly influence the press.At the end of this thesis is the main opinions and deficiencies of our study.