TV Season Sowing Type Of Forecast Research

Abstract:In Europe and America in the form of television, broadcast season is already a more mature type of program and the normalization of the broadcast form, while in China the rise time is shorter. As the novelty of the television industry, the strength of the TV channels have invested to test the water. Quaternary broadcast type television programs, the program form is fixed at one year period, seasonal arrangement broadcast, broadcast time was2-3months. So, how to ensure that the audience is not the loss of the old and the new audience is attracted, it is the biggest challenge facing the program type sowing season. Therefore, it has become an important promos components and link type program broadcast season, as well as a spread problem. Way to solve this problem, not just rely on trial and error practice areas to explore, this also depends on the academic field theory carding a fumble and laws.This article first notice of regular study programs, promos conventional system for text analysis, to explore the difference between regular programming and broadcast-type season between programs, and "Where is the father," in the second quarter,"The Voice of China" in the third quarter,"Run it brothers" in the first quarter of this case to analyze; then study type programs broadcast season schedule, packaging, marketing, and other systems of this notice channels; re-analysis of the new media notice characteristics and classification; and finally, explore the channels and notice notice how the new media structure altogether, and use the questionnaire and in-depth interview notice the effect of television broadcast season type program to assess and analyze.My current situation and problems in the development of type season broadcast promos system to sort out and the study found that notice sowing season type program plays a very important role in the process of constructing a program brands in sowing season type program should be in the accumulation of notice to find a new starting point, through the content differentiated brand image positioning and advancing innovation, strengthen season broadcast-type programs to build brand value from the trailer, which build the core competitiveness of the program. The paper also incorporates features broadcast-type season and reality programs, proposed to achieve the desired effect of propagation notice System Strategy and Innovation Strategy...