The Research On Choreography And Operation Of Chinese Season Broadcast Television Porgram

Television programming and operation has always been the main strategic highground of TV media，if it wants to improve their own competitiveness. On the onehand, it take the demand of audience, On the other hand，it affecting the televisionratings and the economic benefits. Nowadays, TV industry competition is intense,want to target audience successfully and keep their high viscosity of channels andprograms, the innovation and practice of TV program is even more challenging thanever before.The concept of "season sowing" derived from the traditional of American radiobroadcast networks, it will be broadcast TV programs according to the "season", dueto seasonal change appears the audience viewing habits, corresponding Form theprogramming way. American TV industry is highly commercialization andmarketization, makes TV development has quite mature. In China, around the year2005, many television stations began to reform, according to the broadcast of"season" began to bold attempt and exploration. Today, the domestic televisionindustry since2012into the real "season television era"This study uses literature research, statistical analysis, case studies, with "season broadcast " of American TV market operation ways as the background,analyses the necessity and possibility of our country’s television programs broadcastby the "season"；Through the course with the localization of " season broadcast " inour country, analyze the present situation; For the most representative program in thehistory of “season broadcast” in China--“Super Girl” and “The Voice of China”,having case analysis，so as to put forward the counter measures of development of"season broadcast "in our country, in order to make the choreography and operationsresearch of “China season broadcast” to add brick add tile. I Hope that the value of“China season broadcast” is not only a visual feast, also can drive the healthydevelopment of the Chinese television market.