From Broadcast To Production:An Analysis Of Self-produced Programs On-line

Traditionally,traditional TV programs occupy a dominant position and are widely accepted by the public and are in the mainstream.However,with the continuous development of video websites and media industry,the problems of traditional TV programs,such as serious quality,the decline of the total amount of viewing,the intensification of viewing competition,and the passive acceptance of information by the audience,have gradually emerged.In 2005,potato net was the first video website to be online,and then many video websites such as Youku,Iqiyi,Tencent video were sprung up.The network video industry formed by the combination of traditional TV programs and video sites has also been steadily developed in a certain period.With the increasing demand of the audience and the intensification of market competition,simple network video programs can not meet the requirements of the audience.Therefore,the network self-made programs appear and continue to develop.This paper,starting with the background of the production and prosperity of the network self-made programs,analyzes the problems existing in the traditional TV programs,and explains the motivation and necessity of the development of the network self-made programs.Through reading the integrated data,the author summed up the definition of the self-made program of the network,and summarized the production status from the production mode,the value of production content,the production subject,the form of advertising,the content of the audience,the channel of playing and so on.At the same time,it summarizes the embryonic period(2007-2010 years)of the development of network self-made program(2007-2010 years),the outbreak of growth(2010-2013 years),and the high speed development period(2014 to present).It analyzes the network self from factors such as cost factors,policy factors,competition promotion of content industry,transformation of ideas and differences between media and other factors.The cause of the development of program production.From the advantages of the program style,the fragmentation promotion,the competitive advantage of the content differentiation,the advantage of cultural integration,the profit advantage and the "multi screen fusion",the author analyzes the reasons for the popularity of the web site and the audience,and puts forward some solutions according to some of the existing problems.