New Media Transmission For The Music-Type Reality Show The Voice Of China Season

Nowadays,the development of new media not only provides unprecedented possibilities in enriching the social life but also plays an important role in the TV transmission of the reality shows in our country.The paper takes the new media transmission for the music-type reality show The Voice of China Season as research object,conducts deep analysis on the new media transmission platforms for the program such as microblog,Wechat official account and video websites,as well as the transmission effect from various perspectives,makes objective reflections on the advantages and disadvantages of the music-type variety shows applying the new media transmission in our country by the methods of sorting the literatures,watching the related videos,collecting various transmission information and sorting data,and puts forward reasonable suggestions.The paper consists of three parts,wherein,Part I mainly conduct analysis on the transmission environment of The Voice of China Season and the music-type reality shows.Part II conducts analysis on the transmission strategy and effect of The Voice of China Season in applying the new media.Part III,based on sorting the above two parts,objectively researches the advantages and disadvantages of The Voice of China Season in applying the new media,and puts forward related suggestions,which gives reference significance for the development of the music-type reality shows in our country in the future.