Media Image Construction Of China Presented By ’Danwei’ Web

Competitions among countries do not only stay in aspects of economic development and the general level of military strength. Therefore, more and more people have realized an essential element—establishing a national image is an important factor which affecting the ability of the political also being the best supplement for the image. Chinese propagation to foreign countries mainly depends on the official mainstream media all the time. According to the effect of the propagation above, it supports nothing on building our national image to match our government’s political objectives in world opinion. What the worse is that the official mainstream media became the tool to control domestic propagation, since the Chinese government always stay in the shadow zone in world opinion’s borderland.‘danwei’ network is a blog hosted by a group of expatriates who are foreigners living in China currently, the network is an unofficial types of news sites at the same time.‘danwei’ which relies on gold corn has achieved a status of combination, especially between the media employees and public. Gold corn is both the recipient of domestic media dissemination and the media of external communication. Although with a late start, but Gold corn has gained the Western media certainly, moreover the Western media scholars or even foreign expatriates in China treat them as a reliable source to understand China. In this paper, I focus on ‘danwei’ network, through a mirror image configuration of China, analyzing the view of web site operator and audience acceptance preferences I could get clear view of the Western understanding of Chinese society, to be familiar with the different choices of the Western horizon. With all those efforts I have done, I believe that I will generalize a better analysis paper of disadvantages of Chinese external communication.Based on the encoding and network analysis of ‘danwei’ web site, I reach a conclusion that ‘danwei’ web site owns a spectacular features, which builds on the information oriented policy unlike comments oriented policy. Wherefore, gold corn shows a unique image differ to the other research conclusions. Clearly, the mirror image configuration of china has been changing gradually. On the other hand, through the interview, gold corn gains more information on how the reaction of foreign users is and how individual background shapes preference. Thus, gold corn’s features of operation points out the shortage even inspire development of our national media. To sum up, I hope my paper will give inspiration for our national image in foreign media communication.