Intercultural Communication In The Media Construction Of National Image

In the contemporary society, "language"to"vision " of the turn, not only means that the transformation of a cultural paradigm, but also means that changes in the pattern of social ideology. In this paper, the typical cross-cultural communication text - Expo promo is analyzed, and explore cross-cultural communication in the national image is how to build the. Expo promotional States by studying the country's image in the visual representation of the character and significance of birth Fair concluded with a video promo in the media properties and characterization of the relationship between the national image; through analysis of national commercials in the Expo, "National and Nationalism "in the performance of the theme and content of the Expo promotional text of this cross-cultural image of "cultural hybrid "phenomenon, revealing the context of globalization, the spread of hidden in the visual culture of nationalism, postcolonialism and other awareness Forms on the role of national image building. Finally, the article pointed out that only master cross-cultural context of the use of visual symbols in the way of visual performance will be at different times, different social strata and cultural crumple system, integration, achieve "and different " to the cross-cultural Spread right to show their national image.