Design And Realization Of Real Estate Customer Relationship Management System Based On

With further development of market economy, market competition, competition intensified and the products and services is more and more. Production as the center for the purpose of selling products market strategy gradually to customer-centric service strategy for the purpose of replacing the market. Who can grasp the trends in customer demand, strengthen customer relationships, effective resource discovery and management of customers, who will be able to obtain competitive advantage in the fierce competition in an invincible position. Enterprises, suppliers, distributors and customers together into a value chain to become the core of competition among enterprises.Real estate companies to develop a customer relationship management system(Customer Relationship Management: CRM) has become an inevitable trend.The system object-oriented real estate business management and sales staff. The system is easy to manipulate and user-friendly, flexible, safe and requirements, the use of ASP.NET as a development tool, SQL Server2005 as the back end database platform, based on B / S three-tier model of customer relationship management system. Aimed at achieving use of the database to store, manage large amounts of data information. Design and complete a variety of data on its classification and statistics,as much as possible friendly interface.Real estate company customer relationship management system will greatly enhance customer satisfaction and loyalty, efficiency, identify customer value, thereby enhancing profitability. The system will give the real estate business throughout the information technology have far-reaching and meaningful impact.