Design And Implementation Of LD Real Estate Company’s Customer Relationship Management System

In recent years, China’s real estate market reached unprecedented prosperity, while competition accompanied enterprises also increasingly intense. Real estate companies in the competition "territory" when preemption is still the customer is also very intense. Real estate enterprise applications customer relationship management system to protect the real estate business can succeed in this fight to help companies change the philosophy and work processes, enhance corporate image. Therefore, in our current stage of rapid development of real estate, customer relationship management systems for enterprise applications has great practical significance.This article is intended to green land real estate company for the study, developed a medium-sized real estate enterprises applicable to modern customer relationship management. Now for the real estate company of the customer relationship management major problems such as manual handling of customer information, the customer does not classify processing, customer data can not be effectively integrated. Through the implementation of CRM(Customer Relationship Management-CRM) system that can help resolve conflicts green land industrial management company with customer demand, to achieve "customer-centric" business operating mechanism. The main objective of its implementation are: customers by providing more detailed information to help companies achieve marketing strategies to attract and retain more customers; provide effective and targeted marketing campaigns, reduce marketing costs, improve marketing capabilities; improve the organization structure, the implementation of business process reengineering, and improving operational efficiency; through the effective operation of CRM systems to solve specific problems that exist in the customer management.From the reality of real estate enterprise customer relationship management, combined with the implementation of the project during the domestic part of the real estate business for field research, the system uses the relationship between the management information system design based on J2 EE development platform, B / S mode of the real estate business customers. In the research needs of the real estate business CRM systems on the basis of the analysis carried out database design, system design and system features designed three-tier structure, and a key step in the development process are described.Based on the above analysis, object-oriented technology as the main construct a basic plan LD estate company CRM application systems, the basic features of the program include project preparation, marketing management, customer management, transaction management. The system program has a versatile, practical, easy to use, easy to expand, high maintainability, security, performance, and low cost of implementation, will help standardize and improve their own LD company management system and improve management efficiency.