The Analysis Of The TV Channel Color

This paper aims at shaping methods by scientific and effective color put forward scientific and rational basis for the TV channel package. Combined with modern TV channel packaging brand and the contemporary Chinese market economy development characteristics, and through the comparison of the current frequency case similar channel high comparison, analysis of those life long, get public recognition memory recognition channel color. The TV channel packaging of the color in the overall planning of a vibrant brand, brand competitiveness and enhance the television channel.The TV channel packaging color as an important part of television media brand packaging, in the design and production of TV channel packaging, the need to consider the role of color from the aspects of shaping. This paper illustrates the research at the beginning of the color TV channel packaging present significance. First of all, to explore the brand color on TV channel shaping basis, distinguished from the functional distinction and viewing from the object, culture and nationality, shaping analysis of color TV packaging from two aspects the influence degree of acceptance of the times and social demand as well as the audience. Secondly, classification analysis case of color on TV channel specific color shaping. Finally, to explore ways to shape how the integrated use of TV packaging techniques to display color graphics from the movement of sound and picture combination.This paper aims to explore the way of the thesis can be helpful in color orientation increased television channel brand competition in the increased channel, illuminate the subject and to provide guidelines for and brand related decision.