Digital-age Provincial TV Channel Packaging Design Form Research

In the digital media era, set up the TV channel brand concept has become TVindustry and the video shows good living condition factor, have individual character ofthe whole selling point channel has started in our LABS for attention.This paper first from TV concept of digital art, discusses the digital mediabackground, the traditional media and digital media of different transmissioncharacteristics, and the digital medium innovation characteristics. In the\"first TVchannel brand packaging\" chapter discusses the TV channel brand packaging definition,\"the TV channel CIS system\" concept and system structure of the TV channel package.Then, from the point of view of practice, this paper probes into the TV channel brandpackaging shape the implementation of the strategy, the two certain typical provincialTV channels-travel TV and hunan satellite TV, for example, from the travel TV twice\"suddenly turn hostile\" and hunan satellite TV strong symbol of help for cohesion andestablish brand visibility of the case, demonstrates the TV channel brand packaging is acomplete, with inclusiveness and expanding the visual image design system. In thesystem of packaging and broadcast from sowing in packaging design process accordingto, optimize the allocation of resources, supplement each other for the construction ofthe influential brand service channel. But, unfortunately, this thesis writing process,with the development of research and extensive investigation of the industry. The authordiscovered that in the practical application of most of China’s provincial TV mediaattention to the channel was greater than in packaging from sowing to packing. Someprovincial TV channels and even did not make any form of broadcast from thepackaging products, regardless of the digital age to brand new media building strength.In the age of digital television channel brand packaging art, which not only refersto the screen with digital technology to make various stereo modelling and glaringefficacy visual effect, at the same time, also from sowing packaging for offline, providesa more diverse media platform. Can say so, in broadcast television channel brandpackaging is the foundation of packaging, packaging is from sowing to help the TVchannel promoting the value of brand source power, both the organic union, to thedigital television art creative process, huge win more audience, release more charm.Through the full text to TV channel brand packaging theory and practical caseanalysis of comb, we can see that in the digital art, in the tide of TV channels brandpackaging design with digital media technology and art form of blend in,multidimensionality, interactive channel has been deeply form of packaging; At thesame time, the digital broadcast from the background of packaging is developed a morediverse media platform to help the TV channel promoting the value of brand sourcepower. The organic combination of the two, will promote the TV channel packingpresent a more rich and colorful art style.