Analysis Of Effect Evaluates Method Of The TV Channel Brand Extension

New product enters a market is confronted with more and more risk along with market competition gradually fierce, the brand extension strategy is becoming the sharp weapon that the new product extends. For TV channel companies, facing increasing fierce competition and the more and more "harsh" viewing audience, the TV channel brand extension strategy has become the winning magic for TV channel under resource homogeneity, channel assimilation and cultivating core competence is difficult conditions. However, the brand extension is a double-edged sword, there are lots of success and failure case, apply proper, the brand extension became the "pies" of TV channels, on the contrary, the brand extension became the "trap" of TV channels. Therefore, Probe into effect evaluates method about the TV channel brand extension, and evaluate the brand extension effects correctly, it is very important to carry on brand with accuracy extend decision.The research of theories field is mainly inclined to qualitative aspect at present, this paper attempts to set off from quantitative angle to analyze effect evaluates method of the television channel brand extension, and takes mathematic model as to study tool, according to now more popular brand extension effect evaluation method,. First, Identify the most suitable effect evaluation method of TV channel brand extension through analysing the commonly used effect evaluation method; Secondly, Comprehensive existing research literature and expert advice, and combining the characteristics of television channel brand extension, refining the main effect factors of TV channels brand extension; Third, Building the mathematic model that TV channel brand extension based on the effect factors of TV channel product extensions, and through the example shows the feasibility of the mode; The end, Submit a few conclusions and suggestion finally, and provides a reference for television channel brand management.