Under The Context Of The Integration Of New Media

The development of digital media technology led to the convergence trend in the newmedia sector media, providing many possibilities for the future of media development.Development process, there are some issues can not be ignored. From the analysis ofdomestic and international status of media convergence, the audience demand, thedevelopment of the status, and many other media to conduct in-depth study of the context ofthe new media convergence media. Research aims:1, from today’s situation to analyze mediaconvergence2, today’s social media audience demand for the integration of three mediaproblems and strategies. This article will be a typical case of the theory and practice ofcombining the use of specific analysis, provide fresh material for the study of mediaconvergence in the new media contexts.