Analysis Of Influence The Public Reading Change Of Medium Shape In New Media Era

Reading not only from a symbolic significance for one of the important means, butalso human to know the world and makes the continuation of the civilization of a kindof social practice activity. Reading with information carrier is also the media changeconstantly changing, and the changes in the new media age show up particularlyoutstanding.Science and technology in the progress of the dissemination domain led directly toread about the increasing of the media, making the audience way of reading changesgreatly. This paper mainly through the analysis of the form of mass media extendsreading way the impact, aimed at mass reading way behind the change of malaises, anddiscusses the public reading way behind change caused by the media and thegovernment responsibility.The first part: is mainly to the related theoretical concept’s statement. To "read" and"mass reading way", the "new media" to define the concept, this paper discusses theMaiKeLu in han, as a representative of the general situation of the development of thetheory of related media.The second part: mass reading the development history of the way as the main line,in view of the history of media of representative media research on oral English age, thescript age, printing era and the digital age way of reading and reviews and summarizescharacteristics. The spoken language is the most basic human initially medium ofcommunication, do the exchange and sharing of information in time, but spoken Englishas a sound symbols communication manner, have the inevitable, the limitation of timeand space; The text in breaking the limitation of time and space, has the authenticity andeasy to save characteristic; The print age ordinary people began to have the power ofreading, started to use books for routine information and communication; Digitaltransmission time reading content to present the diversity and personalized trends,reading way of present a superficial, economization, a trend of entertainment.The third part: mainly discusses the new media times mass reading the newchanges appeared way, these changes include: read the diversity of choice, reading of befond of of visual sex, reading the audience universality, and reading the purpose ofentertainment and reading interactive ascension. This time, the public reading in readingobjects, subjects, and purpose are presenting new features, investigate its fundamental cause, and I think that the essence lies in consumer. The formation of new mediacommunication form, in addition to the scientific and technological factors, and theirformation can be seen as a consumer society fast consumption and the direct result ofmedia consumption.The fourth part: to survey questionnaire on the current audience of readinginvestigation analysis. In the media contact survey found: the Internet and mobilephones are the most commonly used to read the media, the reason is that the Internetand mobile phones more abundant information, to obtain a more convenient and quick;In reading behavior motivation survey found that more and more people are readingpurpose because no longer to complete the assignments, exams and improveself-discipline, most people are reading is to get you want information andentertainment, this is the new media age of reading and the traditional paper reading agefor reading motives in a big change; In short, the public reading a transformation of theway include three points: science and technology factors, popular culture to theaudience and influence of reading economic factor.The fifth part: mainly to the new media times mass reading way behind thepotential change analysis, face the public reading patterns show such as light reading,reading liberalization, information overload and other characteristics, this paper arguesthat, media and government departments in adapt to the new media, but also has a thecorrect direction of responsibility. First, the media should abide by the "gatekeeper"responsibilities, rectify the topics of the pre, too the tendency of grassroots, publishingcontent, wide and deep fine works, to improve the internal culture grade of publications.Second, the government in the correct guidance of the public opinion of network at thesame time, should speed up to network management of public opinion legislation, andactively develop commonweal published.Conclusion: due to factors such as the medium of science and technology tochange in physical form and renewal, directly to the public reading patterns present acorresponding change. Therefore, advocate useful way of reading and reading habits,avoid bad information communication, media and the government become a majorsocial responsibility.