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The Analysis Methods Of Media In The Perspective Of Media Ecology

Posted on:2018-04-29Degree:MasterType:Thesis
Country:ChinaCandidate:Z SunFull Text:PDF
GTID:2348330515499389Subject:Journalism
Abstract/Summary:PDF Full Text Request
The new interactive relationship between human beings and the mass media environment,which means that it has stretch out new contents when analyzing mass media ecology and summarizing two analytical methods.In the process of forward extension,people will adjust their sensory organs,function and some other adjustments unconsciously so as to adapt the impact of forward extension.The negative extension is the primary causes of mass media issues like the excessive reliance on the cellphone and message anxiety.The excessive reliance of cellphone mass media often presents two kinds of phenomenon including it's dependency with actively purse and the reverse dependency.Under the influence of its forward extension and negative extension respectively.From the view of biological extension and humanization on mass media,we can summarize a cycles work,which is Acclimatization,Co-Existence,Fusion,Parasitism and Natural Selection.During the process of supplement and improvement on the view of mass media history about Rear-View Mirror theory,worked by Marshall Mcluhan and Toy-Mirror-Art theory by Paul Levinson,it produces two basic conditions including energy infrastructure and media ecology,used by Paul Levinson as a major content on his theory the adaptation of the medium theory,and thus come to a evolution rule about its Form-Content-Form.Based on these four theories including Media evolution theory and the view on the social history of media study,it constructs a more scientific media analysis method.
Keywords/Search Tags:cellphone media, medium extension, evolutionism
PDF Full Text Request
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