Business Opportunities System Management Platform

With the competition of full-service operation mode in mobile communications industrybecoming fiercer and fiercer, the Chinese market having changed from its traditional mode toa sales-promoted mode, and the customer-centered IT construction reaching a quite highlevel, management and control of commercial opportunities has become a key factor for anoperator to capture its market share. The present project has designed a commercialopportunity management system for China Mobile Communications Corporation (Suzhou)with purposes of consolidating China Mobile s current commercial opportunitydevelopment mode, upgrading supportive services to commercial-opportunity marketing,deepening operations, and bettering customer-centered outlets management.Work devoted to the project went into the following aspects:1. In-depth analyses of local market demands and the necessities for setting up acommercial opportunity management system basing on China Mobile s current commercialopportunity management.2. Putting forward demand analysis for a commercial opportunity management system,which can realize keeping track of the development of an opportunity, enabling the customermanager and the tracker to maintain the tracking agenda, providing multiple channels forsearching a specific opportunity, making tabulate statistics of opportunities information, andproviding an information-sharing platform.3. Utilizing Apache to build Web servers in a Linux system; the MVC model and a3-tierstructure were adopted to build the system platform; Oracle10g with excellent performancewere adopted to build backend databases to allow huge throughput, high operationfrequency, and massive data.4. Developing platform softwares, mainly including: data exchange between clients andWeb servers basing on TCP/IP connection and Socket programming; functional modules onWeb servers were realized by Java language; data reading and storing between servers anddata bases.5. Testing of the system, which were proved effective in managing the corporation’scommercial opportunity information, in controlling the development process of an opportunity,in providing timely supportive statistics for business development, and in providing asystematic support to the exchange between the corporation and its sales personnel.6. Summarizing the project, in which inadequacies of the system were pointed out andadvancement proposals were put forward.