On The Characteristics Of Technological And Cultural Fusion In Publishing Digital Transformation

Worldwide in recent years, with the rise of modern revolution of science andtechnology industries, the power of science and technology are also growing in thepublishing industry in our country, playing an increasingly important role. In thetransition process of digital publishing industry in our country, the major form ofscience and technology strength is the integration of technological and cultural. Thedigital publishing industry transformation in our country has made certain progress,success but we need to see the existence of the problem. For example, in thetraditional publishing units, many have digital publishing related products andservices, but also the existence of single type of digital products, the slow process ofthe situation. From the entire publishing industry, there exist techniques and standardsare not unified, copyright protection is not perfect, the application of new technologyis not in place and so on. So, we need according to the status quo of the publishingindustry technology application and scientific and cultural fusion and starting with theanalysis on the existing problems, summarize the characteristics of science andtechnology culture, puts forward the proposal for the future development.In the publishing industry, technological and cultural integration is the trend, isalso the important expression form in the process of publishing digitizedtransformation. This paper takes Chinese publishing industry digital transformation asthe background, based on the analysis of the publishing industry technologyapplication present situation and the existence question, use for reference on therelevant industry technological and cultural integration experience, summed up thepublishing industry science and technology needs, inquiry and analysis oftechnological and cultural integration characteristics of the industry. Finally prospectsfor the development of the industry, and put forward the proposal.The paper is divided into five parts:The first chapter first elaborates the research background and significance, thesecond to review of the present situation of the related research, defining the coreconcepts of this article, again finally determine the research content and methods. The second chapter use data, using factor analysis of the elaboration and theanalysis of technology application status of publishing several sectors of industry, inorder to find industry technological and cultural fusion conditions and problems.Collation and analysis of recent technology application situation of the broadcastingindustry, and then summed up the inspiration for the technological and cultural fusionof the publishing industry.The third chapter summary of publishing science and technology demand ofindustry in the digital transformation, paves the way for later conclusion oftechnological and cultural fusion feature.The fourth chapter put forward the elements of publishing industry technologicaland cultural fusion characteristics, and analysis the characteristics of publishing invarious fields. And in this and the previous basis, summarizes the generalcharacteristics of publishing industry technological and cultural fusion.The fifth chapter from two aspects of opportunities and challenges for thepublishing industry science and technology culture fusion was discussed, the prospectof this proposal.