The Study On The Changes Of Chinese Periodical Digital Publishing Technology

Publishing technology plays an important role in the evolution of human society which is hailed as "mother of human civilization".Every human cultural evolution is closely and inseparably related to publishing technology.The development of publishing technology is the epitome of the history of human cultural evolution.Remarkable transformation has happened in economy,society,culture and other fields,since the middle of the 1980s.Worldwide science and technology changes quickly,and information technology of electronics and network develops at full speed.On this condition,Chinese periodical digital publishing industry rises abruptly,the technology of which is flourishing.At present,comprehensive research on the development of Chinese periodical digital publishing technology(CPDPT for the abbreviation)from the angle of the history of science and technology is virtually nonexistent.Multidiscipline,intensive study on the change of Chinese periodical digital publishing technology,the classification on whose developing sequence,and the exploration on whose law of development have an important theoretical and practical significance for promoting the development of CPDPI,deepening the study on Chinese publishing history,perfecting the subject system of Chinese publishing history and improving the cultural soft power of our country and for motivating the cultural industry and even the lengthy,rapid and sustainable development of national economy.Throughout the process of the development of CPDPT,based on some great technology breakthroughs,such as the application of computer technology,the introduction and development of internet technology,the application of IPV6 core network and 3G mobile network technology in the area of periodical digital publication etc.,according to the political,economic,cultural and social background of various periods,the change of CPDPT is divided into three stages:lying the foundation stone of CPDPT,CPDPT system in initial shape,innovation and development of CPDPT.After the Third Plenary Session of the 11th Central Committee,Our country implemented the internal reform and opening-up policy,which led to great changes in economic society.Reform and opening-up brings not only China's economic take-off,but also a great boom in a variety of areas,including science and technology,human life,society,etc.China takes on an entirely new aspect.Against a background of changing times,the demand for culture is on the increase.As the core of culture industry,publishing industry gets a great development opportunity.In this period,computer technology begins to be applied to Chinese publishing industry and a series of outbreaks are achieved in China.Firstly,the outbreak of Chinese character being used in computer is achieved,which digitizes Chinese character;Secondly,Laser photographing and type-setting brings the second revolution to Chinese printing,Chinese printing industry saying goodbye to "lead and fire" and ushering a brand-new period of "optical and electric";Thirdly,the application of information storage technology of magnetism,optical and so on subverts the traditional style of paper information storage,which digitized information storage.The outbreaks of these key technologies lays the groundwork for publishing industry digitizing,digital publishing technologies were making their first appearance,and great changes take place in Chinese publishing industry.In this period,our country researches and develops"Chinese University Journal Abstracts(English tape edition)"(CUJA)and Title Database of Chinese Technical Periodicals(CD-ROM);the embryonic form of soft disk digital periodical comes into existence;Recent years we have witnessed an initial application of some computer typesetting software,such as FANGZHENG typesetter,KEYIN computer typesetting system,HUAGUANG universal type(BD)typesetting system,4S Advanced science and technology literature books editing and typesetting system,"WP" software,etc.,periodicals digitizing makes its first faint showing.On April 20,1994,a International Private Leased Circuit was connected to China,whose bandwidth was only 64K.Full functional service of Internet opened,China was formally connected to the internet and Internet technology was widely used in China.Against the background of culture industry rising,economic globalization and integration,CPDPI rises gradually.The emergence and application to the publishing industry of internet technology give traditional periodical publishing style and operating pattern new vitality and connotation,and in the meantime,influence and change periodical publishing to a large degree.Network widely used in periodical publishing promotes digitizing revolution of periodical editing technology,plate making technology,printing technology,issuing technology,and reading technology.Periodical publication gradually develops along network and integration lines.CPDPT system initially forms.With the implementation of a series of policies,such as cultural industries achieving greater development and prosperity and the changes of economic development methods,CPDPI accomplishes another great change.The Creation of IPV6 core network and the application of mobile 3G communication technology promotes the innovation and development of CPDPT.In the respect of the development of periodical editing technology,periodical network editing system is widely adopted,a batch of periodical groups editing system are constructed and developed,and reference-aided editing and proof reading system and academic misconduct detecting system are applied widely in the process of periodical publication.In the respect of digital issuing and reading,some online publishing platforms of OA periodical are built up,and Periodical issuing achieves open reading,free flow and resource sharing.The development of 3G mobile network technology makes the mobile phone known as "the fifth media" transform from the pure communicating tool into the mobile media terminal,the technology of triple-play bundling and the function three screens in one gain further development,and the technology of mobile terminal reading develops rapidly.Network multimedia interactive magazines appear in a rash in this period,which adopts P2P and uses multimedia technology,such as FLASH,tvc video,audio,web control,3D technology and hyperlink technology together.The application of mobile network technology and the increase of mobile phone netizens lead to the rapid expansion of mobile phone reading market,and a batch of mobile phone periodical publishing platforms,such as VIVA radio new media mobile phone magazine,develop very fast.Meanwhile,the development of digital publishing technology promotes the changes of the professional periodical platform operating pattern.Some digital periodical publishing platforms adopts exclusive license digital publishing pattern successively.Our country's professional periodical platform indicates the refinement of market division of labor.The application of cloud computing technology achieves the whole process management of periodical digital publishing,which becomes the direction of further development of our country periodical digital publishing technology.Throughout the history of CPDPT,its change process shows the characteristic of celerity,gradualness and integration.CPDPT is promoted by such factors as the application of computer and network information technology,economic globalization and the change of economic development patterns,the transition period from industrial era to information age,the rise and prosperity of the cultural industry,and the digital publishing education and study.The change of CPDPT facilitates the periodical publishing cross-media integration,improves people's ability to obtain information,speeds up the steps to the world,promotes the prosperity of periodical digital publishing and industries concerned,and it also has double effect on traditional periodical publishing industry.In the future,CPDPT will develop further to cross-media and three-dimension;its digital reading technology will enter "the era of post-terminal",and the content is still the king;"stressing the experience of users" will become the main direction of PDPT technological innovation;the demand for professionals will be more urgent;the profit pattern of CPDPT innovation will become clear gradually.Summarize the development and change of CPDPT,and it's easy to understand that many real problems are still exist,such as personnel retaining and cultivating,industrial chain and industry standard,copyright protecting and mechanisms of monitoring,and cluster innovation and profit pattern,which restrict the innovation of CPDPT.To completely remove obstacles mentioned above,bring about the sustainable innovation,we must concentrate our efforts on the capacity for independent innovation.The level of periodical digital publishing personnel cultivating must be improved constantly.On the basis of integrating the periodical digital publishing industry,and optimizing the profit distribution in the whole industry chain,we should strengthen the protection of periodical digital publishing copyright,set up an effective supervision mechanism,and form a cluster innovation pattern and effective profit pattern to a greater degree.Only in this way can the innovation of CPDPT be promoted,the sustainable development of CPDPT be achieved.