Study On The Optimization Of China's Self-publishing Profit Model

Network from publishing as a new form development for ten years in our country at present,network self-publishing platform originated in network literature website,now gradually formed a network literature from publishing platform Since the professional publishing platform Traditional press since the platform Electricity self-publishing platform and the media from publishing platform Although platform diversity of mostly is in a state of poor profitability,first appeared in the network literature from publishing platform for profitable until early 2018 received the recognition from the market But as a new publishing form,its development still has a lot of space Especially in recent years,with the explosion of the number of Internet users in China and the increasing popularity of digital reading,the network self-publishing has been developing continuously.Text reading literature self-publishing platform by network group professional self-publishing platform douban reading netease cloud reading,since the media from publishing platform of the micro letter as the research object,analyze the related revenue model involving first to define network since publication,academic definition of network self-publishing platform generally there are three words,native electronic said,respectively,the author said speaking self-publishing platform readers based on the summary of the three kinds of definition,generalizes the definition of network since publication.Network from the published by means of network platform for publishing a new form,emphasizing the author published in the whole process of dominant and network to get rid of the traditional publishing from the published publishers intervention,in the process of book design issue books by the author with prominence in the whole process of publishing platform and readers.Next to our country network since the publication of the development process are introduced,the development is divided into two parts,part of the network since the development of publishing concept,the other part introduces the development of industry,network since published as a new form in the publishing industry,is divided into spontaneous stage,and consciously try water stage of development.In the understanding of the network in our country,since the development of publishing on the network since the publication of the classification in our country,mainly divided into five categories,respectively represented by reading text group of network literature from publishing platform,represented by douban reading netease cloud reading professional self-publishing platform.Media group time flow of era represented by shadow and intellectual property rights press to publish the press from publishing platform,represented by jingdong dangdang cloud reading electricity self-publishing platform,represented by weibo micro letter since the media publishing platform.Netease cloud from the second most to read text group douban reading and micro letter since publication as the research object,for their common and prominent profit pattern analysis analysis formed based on the profit pattern of VIP pay,based on the profit pattern of copyright content,based on the profit model of the soft text ads and the profit pattern of cooperation with traditional press forming.The VIP paid reading mode is derived from the starting Chinese website of the reading group,so the discussion in this section is mainly based on qidian.com.Based on the profit model of content copyright,this paper mainly focuses on the copyright operation of reading group and the "film adaptation" plan of douban reading.At the same time,it also discusses the content incubation of dangdang into the self-publishing domain.Based on the profit pattern of advertising in the media from publishing platform "mi meng","mi covered in soft text ads get success can be a lot of the media from publishing platform object to follow.In cooperation with the traditional publishing house,the company has made a profit with the reading group,douban reading self-publishing platform and netease cloud reading self-publishing platform as the main object of discussion.There are some limitations in the development of the online self-publishing profit model in China,such as the low willingness of users to pay for VIP,and the pricing of self-published works is questionable.The threshold of VIP signing is low,and the quality of self-published works is difficult to guarantee.The number of platform works is much,the copyright hatching works are few;Copyrighted works are of a single type and lack of vitality in content incubation.Based on WeChat,the weakness of the advertising profit model is that the soft text type is fixed and unitary for a long time.The network self-publishing platform and traditional publishing house do not go deep;Traditional publishing houses lack the right to speak and lose interest in cooperation.Aiming at the overall development of the online self-publishing platform,the paper points out the weak awareness of the content,including the biased control of content,and the lower moral bottom line.The content homogenization is serious,"plagiarize" "quick become" the manuscript becomes universal phenomenon.In view of these shortcomings,the corresponding countermeasures are given.According to the national payment habit,the self-published works are reasonably priced.The platform rules should be changed appropriately to raise the threshold of VIP contract writers.Accurately locate and increase the operation of copyrighted content;Copyright operation works differentiation,enhance content hatching vitality.Innovate advertisement form,develop a variety of profit channel.Strengthen cooperation with traditional publishing houses;Taking the long-term interest as the foothold,give the traditional press the right to speak.Make "gatekeeper",protect the network from publishing content copyright.