Value Analysis And Business Model Research For Media Asset

The development of the media asset management can be traced back to1999. In the year CNN built the world’s first set of media asset management, and since then it has been14years. The development of media asset management in China has10years, from CCTV established audio-visual archives in2003. With the development of media asset management system, the operation mode of the problem has aroused the concern. For profit business model or the development of a public service mode of the library, this question has been answered. But how to in what mode of business operation is still in positive thinking and exploration of the problem for us.According to relevant data and statistics,the international media assets on the commercial operation has begun to take shape,and industrial Development revenue of media assets of many international media have accounted for the total income of20%to30%. France is about2billion euros per year, about （？）400million pounds in Britain, Japan about$1.96billion in media asset development and sales income. So the media asset management has become to operation stage of media assets. By comparison, most of the current media domestic management development are still in the digital construction stage and content sharing stage, has not yet to find a suitable Chinese characteristics with the media assets business operation mode.First,the development history and present situation of both domestic and foreign media assets summarized. And analysis of the interests of the game theory analysis of each link of media asset value and industrial value chain of use value. Then use the theory of business model innovation to extract nine factors, suitable for media asset business model analysis of media assets nine core elements. And then proposes four suitable for domestic media assets operation and business model innovation of this article. And the use of value analysis tool and media assets of nine elements theory analysis tool to carry on the research of these four kinds of business models. And to further explore may encounter problems in its operation, and puts forward the solution. Finally, this thesis selected media assets institutions to develop more features four domestic and foreign business model analysis, empirical study with four kinds of business model to the author. This thesis has a certain reference significance for the development trend of the domestic media assets asset management.