The Business Process Optimization Research Of Bluerio Cultrue Media Co.LTD

After entering the21st century, the national economy of our country bring a newdevelopment opportunities and challenges, the advertising industry served for thecommercial circulation also usher in a period of rapid development. With thetransformation of advertising industry and rapid growth, the development of this industryalso highlights the problem of industry development. The units engaged in advertisingindustry are numerous, including many small-medium-size enterprise. But their turnoverjust only has23%percent share, which is not match with their quantity. At the same time,the native company is far behind the international company. This article regards thesmall-medium-size enterprises as the object of study, aiming to improve the company’smanagement ability and service level through applying the idea of business processoptimization and projection management. The characteristic of advertising industry decidedthe importance of the business process, which is that the process of management is just theprocess of service, so in order to improve the comprehensive ability and the quality ofservice product, it is necessary to manage from the business process. Business processoptimization theory has acquired a relatively matured management experiences inmanufacturing industry, but in the field of advertising industry which produce knowledgeproduct has not been fully applied. This article regard BlueRio culture media Co., Ltd asthe main object of study, through the deep investigation and analysis, then making aclassification of the present business process, after that, using the value chain analysis tofind the key business process, making a flow chart to analysis and describe the enterprisebusiness process, which will benefit to find the problem in the organizational structure andbusiness process. Adjust the organization structured and optimize the key business processthrough the integrated use of business process optimization method. At the last, make theSamsung project of company to apply according to the optimized business process, and toevaluate the implementation effect, in order to analysis the enterprise business processoptimization effect and to provides the basis for the continuous optimization.